Business Model Discovery: In this course, you will explore the space between business purpose, customer needs and your value proposition. We will discover how creating, analysing, innovating, shifting the business model is an iterative discovery process. Finally we will embed the business model into a suitable strategy frame. A co-creative business design journey.
This is a four-week course covering the following:
Week One This session dives into making our purpose tangible and building a vision. We will elaborate about how to build a method framework and how to build a viable playbook for our tools. This is the Purpose Discovery.
Week Two This session explores how we move from our capabilities and vision into addressing who our customer might be, what they need, and how we can go about finding this out. We learn how to create our customer and find a fit between the problem at hand and our value proposition which is more than just another product, service or experience. “We call this customer discovery”
Week Three In this session, we will understand how to create, deliver and capture value with the business model canvas. We will learn how to build the business model and how to deal with patterns and how to shift a business model. We will realize how business model work can be about analyzing a business, shifting in adaptive ways and undertaking strategic foresight. “This sphere is Business Model Discovery.”
Week Four In this session, we encourage each other to build a strategy from the business model. We will also find ways to innovate the business model applying blue ocean thinking. While we have gone through an iterative process through these four spheres of Business Design we will revisit the Purpose Discovery and align our vision with mission and setting some goals to evolve the business and ensure a learning loop. This should complete our playbook with valid tools. “Strategy Discovery and closing the loop”
Approach Introduce and practice methods and tools to learn what works:
Course format: Course runs with 4 weekly live zoom sessions (2h each with a short break) starting May 2nd
Each session contains a short lecture, co-creation sessions as breakouts where we work on examples Comprehensive content is available on the notion platform with deep coverage through available youtube videos, references, blogs, whitepapers, etc. to enhance the learning.
To enjoy the learning experience you can do pre-reading, but you don´t have to; you will appreciate the rich knowledge base for future reference and digging deeper at any time.
Course logistics: